Each year, direct mail plays a crucial role in many fundraising organizations efforts to connect with supporters and receive the donations that make their work possible.

As part of the National Postal Museum’s endeavor to celebrate America’s Mailing Industry, Marlo Thomas, St. Jude Children’s Research Hospital National Outreach Director, sat down to describe how the mailing industry helps St. Jude Children’s Research Hospital and many other charities and foundations raise the support they need.