Tag: fundraising
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Total Charitable Donations Rise to a New High
Giving USA: Total Charitable Donations Rise to New High of $390.05 Billion Giving by individuals grows nearly 4 percent, driving the rise in total giving; contributions to all nine major philanthropy subsectors increase—the sixth time in the last four decades CHICAGO [June 13, 2017]—American individuals, estates, foundations and corporations contributed an estimated $390.05 billion to…
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The Cost of Bad Data
An article contributed by Innovairre Communications, an Alliance sponsor By Sara Rowland Everyone in the fundraising industry knows that fall is the busiest time of the year. Nonprofits are gearing up for campaigns that will drive a large volume of their year-end donations. Decisions are being made on which packages and audiences will generate the…
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Price Does Matter
May 3, 2017 Even with the CPI price cap, USPS raised two key fundraising mail streams by CPI+3 Above inflation pricing will affect mail volume Imagine the impact with an altered or no CPI cap It’s not too early to consider “tipping point” or “death spiral” Of course, price matters in most situations. It especially…
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How the mailing industry supports those in need.
Each year, direct mail plays a crucial role in many fundraising organizations efforts to connect with supporters and receive the donations that make their work possible. As part of the National Postal Museum’s endeavor to celebrate America’s Mailing Industry, Marlo Thomas, St. Jude Children’s Research Hospital National Outreach Director, sat down to describe how…
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Members supporting America’s Mailing Industry
In coming editions of the Alliance Report, we’ll be spotlighting our members who have joined with the National Postal Museum in their endeavor to help tell the story of America’s Mailing Industry. This week, our focus is on Maryknoll. (excerpted from The National Postal Museum website) The idea of Maryknoll itself was in part born…