October 24, 2018
Dear United States Postal Service:
Please do not insult our intelligence. While we appreciate being included in the upcoming MTAC process, please don’t claim that the Federal Register Notice was a “well-established method” that would contribute to “[g]rowth in USPS Marketing Mail…”
Alliance of Nonprofit Mailers
Seeking broad input from the mailing industry, on August 23, 2018, the United States Postal Service used the well-established method of an Advance Notice of Rule Making in the Federal Register to solicit input regarding the content eligibility standards for USPS Marketing Mail®.
The MTAC Executive Committee is sharing the process we are now implementing with the completion of the AFRN comment period:
The USPS and MTAC members recognize the importance of Marketing Mail, including its proven value in multichannel marketing. Response rates for direct mail, which eclipse all forms of digital only marketing, continue to increase and thus the overarching intent of the advance notice and the formation of these MTAC committees is, and will continue to be: Growth in USPS Marketing Mail volume through constructive dialog with the mailing industry.
Wanda Senne Steve Monteith
MTAC Industry Chair MTAC USPS Chair