Tag: informed delivery

  • Informed Delivery® Webinar Series

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    Steve Kearney
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    We highly recommend that our members and all nonprofit mailers attend a webinar and consider enrolling in Informed Delivery®. This opportunity has the potential to increase campaign fundraising results, and it currently is free. It is a way to get digital impressions along with hard copy mail at no extra cost and with only a small investment…

  • Informed Delivery® Wildly Popular

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    Steve Kearney
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    The most important innovation by the Postal Service to retain mail volume and remain relevant is growing organically at 3,000 new users per day. And when the USPS puts on a promotion, it can yield as many as 20,000 new customers in a single day. Over 2.25 million Informed Delivery® household customers are distributed across…

  • 2017 Nonprofit Email Deliverability Study

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    Steve Kearney
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    How much does spam hurt online fundraising? A new nonprofit deliverability study shows that fundraising email deliverability is declining. More nonprofit email is going to spam folders and is never read. As reported by Nonprofit Quarterly: “The big takeaway from this year’s study is that being classified as spam is becoming a big problem and…

  • Informed Delivery – Reason for USPS Optimism

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    Steve Kearney
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    The centerpiece of last week’s National Postal Forum (NPF) in Baltimore was Informed Delivery™. Postmaster General Megan Brennan, Executive Vice President and Chief Customer and Marketing Officer James Cochrane, Vice President, Product Innovation Gary Reblin, and Director, Product Technology Innovation, Bob Dixon all expressed great optimism about the new service that marries hard copy and…

  • Report from Alliance MTAC reps

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    Steve Kearney
    in

    May 3, 2017 Informed Delivery This was a hot topic at the April Mailers Technical Advisory Committee session. In case you haven’t heard, Informed Delivery is an opt-in feature to receive e-mail images of the mail pieces to be received in your mail box. The automation sorting equipment captures the image and each morning these…