Tag: nonprofit fundraising
-
Informed Delivery® Wildly Popular
The most important innovation by the Postal Service to retain mail volume and remain relevant is growing organically at 3,000 new users per day. And when the USPS puts on a promotion, it can yield as many as 20,000 new customers in a single day. Over 2.25 million Informed Delivery® household customers are distributed across…
-
2017 Nonprofit Email Deliverability Study
How much does spam hurt online fundraising? A new nonprofit deliverability study shows that fundraising email deliverability is declining. More nonprofit email is going to spam folders and is never read. As reported by Nonprofit Quarterly: “The big takeaway from this year’s study is that being classified as spam is becoming a big problem and…
-
Member Spotlight: Easterseals
With this edition of the Alliance Report, we continue to recognize members supporting the Postal Museum and their latest online exhibit, “America’s Mailing Industry”. This week, we would like to recognize Easterseals, and how direct mail has played a vital role in their mission to bring support, resources, and comfort to children with disabilities and…